PROMO PRODUCTION
With over two decades of experience in the industry, Clare Clarkson brings a wealth of knowledge and a creative eye to every project, ensuring that your music video stands out with exceptional visual storytelling.
COLD PLAY
‘TROUBLE’
MICK JAGGER AND DAVE STEWART
"OLD HABITS"
DIXI CHICKS
"LANDSCAPE"
BLUR "SONG2" Music Week Award
Best Production Design
MS DYNAMITE
"DI-MA-MI-TEE"
Nominated for Music Award
Best Production Design
GOLDFRAPP"HAPPINESS"
MIRRORBALL AWARD
BEST MUSIC VIDEO
THE MAGIC NUMBERS
"TAKE A CHANCE"
FINE YOUNG CANNIBALS
"SHE DRIVES ME CRAZY"
Concept Development:
Clare collaborates closely with the director and the artist to understand the vision and message of the music video. This initial phase involves brainstorming and conceptualizing the overall aesthetic and mood that the set design and art direction will convey.
Set Design:
Meticulously planing the physical layout and elements of the set, drafting detailed blueprints and selecting appropriate materials. Her designs are both practical and visually compelling, ensuring that each set enhances the narrative and aesthetic of the music video.
Art Direction:
Overseeing the artistic aspects of the production, coordinating with various departments to ensure a cohesive visual style. She manages the creation and placement of props, the selection of color schemes, and the integration of special effects to bring the creative vision to life.
Execution and Shooting:
On the day of the shoot, Clare ensures that all set elements are perfectly arranged and that the visual details are flawless. Her role includes making real-time adjustments to maintain visual consistency and enhance the overall production quality.With the help of a good Art dept team all action props, special effects are all ready to go.